![]() ![]() This ensures us to maximize the ROI of these campaigns, as we refuse to pay for these fraudulent installs.50% OFF Meetic Promo Codes ➡️ ( Meetic Coupon Codes) August 2023 USA Today's top Meetic coupons & deals FREE USA: Promo Meetic register for free and start chatting Register for free on Meetic and start meeting new people enter your details now to discover the OFFers dedicated to your profile. In the Meetic case, we deducted from the final invoices an extra 9% fraudulent installations. The second level is taken care of by the Addict Mobile technology: it identifies other types of fraud that can be missed by the anti-fraud module. It has allowed us to identify, since the beginning of the collaboration, 27% of fraudulent inventories. The first level of installation quality check was carried out by the Fraud Prevention Suite by Adjust (feature of the SDK tracking). On this matter, we invite you to read our article entitled App install : Beware of the overly good advertising performances on Ad-Networks We are actively working on fraud, which is very present on the Ad-Networks. How creatives can decrease CPR – * What if love was around the corner / ** Find the person that really suits you Detect fraud Examples of videos launched simultaneously: This feature is key as performance can double depending on the concepts. Thanks to our in-house studio, as well as our technology allowing us to create a large array of visuals, we were able to adapt + 2,500 static visuals and more than 50 videos. It is therefore very difficult for an advertiser to be able to offer content adapted to all the sizes available on the market. There are actually more than 60 different formats on the Ad-Networks. Unlike social networks, applications that deliver ads do not have a standard format. There are more than a hundred mobile phone screen sizes today due to the variety of existing phone brands. Competition can bid higher than you and therefore deprioritize your campaign within the advertising agencies.Īdapt to all mobile screen sizes and A/B test them Ad-networks banners size adaptation.It is therefore necessary to launch new publishers to renew the target. Campaigns run out of steam when they have been broadcasted for a long time.It is therefore important to allow for a learning period for each new partner. Some may not perform well or show fraudulent activity. The advertising companies regularly integrate new publishers.We were thus able to monitor the profitability of each of them in order to retain only the most efficient ones and maximize the ROI.Īs a reminder, it is very important to regularly renew the sources on the Ad-Network part, because performance fluctuates for several reasons: Thanks to our data centralization technology, we have been able to test more than 42 advertising agencies for Meetic campaigns. Addict Mobile has worked with more than 500 advertising agencies over four years and only collaborates in the end with trusted partners to run their campaigns. In this ROI-oriented approach, and given the number of Ad-Network partners that exist, we have applied a “test and learn” logic to identify the most efficient advertising agencies for the brand. Handle the peak-season high ambitions: beginning of the year and summer periodsĪDDICT MOBILE’S ACTION Optimize campaigns at cost per registration (CPR) and cost per first subscription (CPA)Īddict Mobile manages Meetic’s ROI mobile acquisition campaigns on Ad-Networks (or advertising agencies) at CPR (cost per registration) and CPA (cost per action or per purchase/subscription).Generate new in-app registrations and new subscriptions.Let’s go through their story that has been going on since March 2017. While Meetic was already managing app install campaigns internally on certain levers, it sought Addict Mobile’s expertise in order to recruit new users through new acquisition sources. Today, Meetic has connected 8 million couples. Why? To allow them to meet people wherever they are. Willing to advance with the singles, the company naturally turned to the development of its mobile service. Since 2001, Meetic has been the European leader in online dating in more than 15 countries. ![]()
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